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SME Guide to Good King Social Content

Good King Social Content

Here’s a brief explanation of why small business will flourish with social media if they commit fully to publishing content relevant to their customers. What do we mean by content? ‘Content’ refers to words, images, graphics, video and audio. Long or short. Fleeting or engaging. A blog like this, for example. Publishing (or sharing) other [...]

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Client Case Study – The Lindon East Advantage

Here’s how a stuttering small enterprise came good in economically terrifying times, and our part in dramatically increasing revenue and profit. Salon Advantage is, in our opinion, a field leading provider of hair and beauty salon management software. They supply approaching a thousand clients across the UK. Colin Shove came to us in mid 2011. [...]

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Love Sussex this Olympiad, via QR tech

Love Sussex and QR codes

  Click for frequent tips on social and digital via our Facebook page We recently won a pitch to develop a campaign to promote Sussex to Olympic visitors this summer. The campaign goal is to persuade holiday makers to try Sussex before other destinations. It’s a regional tourism bun fight out there. The challenges are [...]

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5 steps to social content greatness (infographic)

  Click for frequent tips on social and digital via our Facebook page

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China: new markets and replacement iPhones

Lindon East in China. Marketing and Research

  Click for frequent tips on social and digital via our Facebook page Brian loves long-haul. So the opportunity to develop emerging China business further with a trip to Hong Kong and Guangzhou this week, meanwhile escaping the non-committal UK winter, was a no-brainer. Apart from losing his smartphone (and let’s face it, Hong Kong [...]

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The story of White Space, by Lindon East (poetigram)

The story of White Space

  Click for frequent tips on social and digital via our Facebook page The results of a bit of free creative time recently. A light hearted look at one of the founding principles of clear communication – our reason for being.

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Salon Advantage site launch

Quick heads up about the latest website launch, Salon Advantage. Clean, crisp, simple and easy to use. That’s what we think, anyway!

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Our new website

Snapshot of the new website

Welcome to our new website. These pages should demonstrate our commitment to purified, simple design and effective communication. We thrive on variety. And you’ll find we offer just that. Our spread of expertise should be clear from these pages, but there’s nothing like a good face-to-face to help you decide if you want to work [...]

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New contact cards

  Click for frequent tips on social and digital via our Facebook page Our new business cards, courtesy of moo.com have arrived. We’re over the moooon (!). Complete with personalised QR they’re resplendent on the latest ultra heavyweight board. Hard to give a way, to be honest.    

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Facebook to boost January trade

It’s chilly outside and the tills may feel like they’re freezing up from lack of use. But now’s not the time to sit still, the savvy SME marketer knows. If you want to keep warm, keep moving. We’re running a campaign at the moment for one such client.They’re determined to keep stock turning over even [...]

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© Lindon East 2011