What do we mean by content?

‘Content’ refers to words, images, graphics, video and audio. Long or short. Fleeting or engaging. A blog like this, for example.

Publishing (or sharing) other people’s content, relevant to your customers, on your blog or social platforms, is great… You’re helping your clients reach things which are useful to them.

But… creating your own is more valuable still.

Why?

Success lies in inspiring people to ‘share’.
Share is why people use social media.
Sharing lets people connect with new and existing networks and attempt to improve their social standing.

Make your content sharable within your market and you will enable people to do more of why they are connected to social platforms in the first place.
And original is more sharable than referred content because it is new/exclusive/fresh. Of course, it also builds your brand.

How do you make content sharable?

Sharable content is:
-          Consumable – easy to understand/grasp
-          Relevant – has specific importance to the market
-          Sharable – is published in a way which lets others share

If you want to plan and create content see our infographic about how you should approach the process.

Not only are we super nice here at LE, but we’re also specialists at content planning and generation, offering infographics, copy writing/editing and numerous other services designed to help you conceive and publish content your clients want to consume and share.

  Click for frequent tips on social and digital via our Facebook page

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References: C&M

Salon Advantage is, in our opinion, a field leading provider of hair and beauty salon management software. They supply approaching a thousand clients across the UK.

Colin Shove came to us in mid 2011.
His business of ten years had suffered in the recession as salon clients struggled to meet suddenly much stricter credit requirements.

He watched a key supplier go bust and to compound matters had been sucked into a directionless company marketing spiral.

Our job was to clarify brand and approach to help Colin build revenue from existing clients and win new ones.

First up we set about understanding his brand, customer base and USPs.
This led us to refresh the logo and brand in line with a premium product and service.

A refined colour scheme, font set and style guide, coupled with new photography, gave us the tools to create the framework for a new, super clear, message.

Website, brochure and sales material followed.
All reinforcing the key messages, where we suspected Salon Advantage was strongest or even unique in the marketplace:

-    Unbeatable service
-    Ground-breaking system SMS marketing tools
-    Value for money
-    Premium product
-    Designed for quality independent salons

We drove traffic to the new website and refined message with solid SEO and supportive Pay-per-click. And Colin now receives regular qualified leads which are leading to dramatic increase in sales.

We were also tasked with improving communication and engagement with existing clients.

Salon Advantage needed to persuade existing clients to get more from their system, and in particular the inbuilt brilliant SMS marketing tools.

These tools are shown to both dramatically increase client sales and loyalty. And by reselling SMS Salon Advantage increase and diversify revenue too.

The SMS tools regularly give 1000%+ ROI.
And Salon Advantage now has greatly improved communication tools with which to introduce the features and benefits.

Thanks to a committed and trusting client, In around six months we have been able to help reinvigorate the business with a coherent, market-specific identity and clear, highly persuasive, relevant message.

  Click for frequent tips on social and digital via our Facebook page

  Click for frequent tips on social and digital via our Facebook page

We recently won a pitch to develop a campaign to promote Sussex to Olympic visitors this summer.

The campaign goal is to persuade holiday makers to try Sussex before other destinations. It’s a regional tourism bun fight out there.
The challenges are plentiful, including:

• Language
• Complex messages
• Multiple destinations
• Lots of competition

Our plan includes developing a super clear identity for the campaign, helping it be highly visible amongst the multitude of messages greeting visitors.

But our pitch also scored big on innovation as we suggested blending QR technology, and other tools to maximise reach and clarity.

The results you’ll have to wait to see. But following some poor press it should help make Sussex a destination with a lively and meaningful Olympic message.

The above provides a taster – our Love Sussex branding

  Click for frequent tips on social and digital via our Facebook page

Brian loves long-haul.

So the opportunity to develop emerging China business further with a trip to Hong Kong and Guangzhou this week, meanwhile escaping the non-committal UK winter, was a no-brainer.

Apart from losing his smartphone (and let’s face it, Hong Kong is a great place to replace an iPhone), it’s already proving fruitful.

Established contacts, especially in food, booze and ceramics sectors, have been keen to sign us up to help raise UK and Europe profile, as well as conduct the essential pre-project research.

Brain’s also taken the opportunity to discuss some of our UK client’s products (including some rather smashing Norfolk ale) with importers hungry for western produce.

More on his return next week.

  Click for frequent tips on social and digital via our Facebook page

The results of a bit of free creative time recently. A light hearted look at one of the founding principles of clear communication – our reason for being.

Clean, crisp, simple and easy to use. That’s what we think, anyway!